Brand Brief

Welcome to the single-most important tool for setting us — and you — up for success in our work together. Thinking through these questions will get your wheels spinning empathetically about your project goals and it will begin to make (y)our next steps feel more real.

All project stakeholders should be aware of these questions. Don’t let late-to-the-party opinions be the reason we fall off timeline or budget!

Name

First Name

Last Name

Please spell out the brand name exactly as you'd like it to appear in the logo - tagline and all, if applicable.

Give us the elevator pitch for your business. (A 30 second "what I do" - remember you're in an elevator and you only have 30 seconds to describe your business!)

What are your goals for this project?

Describe your audience. Who are they? What do they like?

Who else shows up in your industry? (Competitors)

What makes you different from those competitors?

Describe your business using only three words.

If my business was a celebrity or character (real or fictional) it would be:

It's time to make a Pinterest vision board.

This board should include a combination of fonts, colors, other logos, and anything that inspires you. When you look at it we want you to think "YES! I'd be happy if my branding felt like this board!" PRO TIPS: - Keep your answers to this form in mind. - Use Pinterest like a search engine to search relevant things like "academic branding" or "space-theme branding" (whatever YOU want.) - When you're done, it should feel like a cohesive collection of branding elements (logos, fonts, colors, etc.) that will really be the building blocks for what we create. - This is a serious step - don't blow it off. Show us what you like and we will create your brand accordingly. If we get nothing, we have nowhere to start and we I'll encourage you to do it again. *

I'm on it

What’s next for your brand project?

You’ve probably already been invited to a Dropbox Paper document where we will house all the important details for our project. Once this form and the Pinterest work is complete, please revisit that Paper doc for next steps.

Brand Brief

What’s next for your brand project?

You’ve probably already been invited to a Dropbox Paper document where we will house all the important details for our project. Once this form and the Pinterest work is complete, please revisit that Paper doc for next steps.

Want to work with Sarah?