Putting your ideas online can really fortify what you’re working so hard to build! If it is time for an online presence, let’s work together to make it easy!

Frequently Asked Questions:

How prepared do I need to be as a client?

You need a solid idea and as your pre-game homework will outline, a starting point for your content. Remember, we’re not building your business, we’re building your website.

What about a logo?

Have one you love? Great! I’ll be honest about whether it will work well online and we can use it as long as you’ve got a web-appropriate version. Don’t have one? That’s okay too! This process is about getting you online in a polished way - not about your forever brand. In leu of a logo, we’ll choose from the good looking web-fonts Squarespace offers as a site header. You probably don’t even realize how often you visit sites as a consumer that don’t have a logo! Hint: It’s often, and you’re definitely still buying from them.

Can I add a logo later?

Absolutely! You can ALWAYS layer in brand. In fact, this is just a container to facilitate that kind of growth!

What’s included in each session?

We’re going to work from minute 1 to minute 60 in and on your website. I bring decades of experience in branding and marketing to the table paired with this brain of mine, expertly attuned to helping you make your ideas real. I’m going to keep brining your attention back to the goal: a live website — and all you have to do it show up and answer my questions.

What’s this “pre-game homework” you keep mentioning?

Look, I’m good - and I can make a site out of almost nothing - but something from nothing is not what you want. Before our first session you’ll be filling out a creative brief and providing some content. This part will ask you to think about your business and brand strategically. It will help me understand what you need and what you have. You will also be creating a Pinterest board. I promise to make this part as painless as possible - and empower you with a quick example for how to do this right!

Any other homework to plan for?

Maybe! Between sessions you might have a little work to do too. That will be based on the complexity of what you’re building. For example, if you need an online store, we’ll build one product together and then you can duplicate that product to add all the other ones. Similarly, if you need a portfolio of ~50 images, we’ll start it with 3-5 and you can add the rest on your own time after I’ve shown you how!

Is there a page limit?

Technically it’s not hard to set up many many pages in SQS - but a bunch of boring pages isn’t going to help you sell your work. I like to focus on 5 “special pages” and if you need a couple more, we’ll talk about it. Remember - you will also be learning how to use SQS so you will be empowered to add more pages after our work together is done.

Do you offer any discounts for site creation?

If you’re already a member of the Button Up Membership or my 3-Mo Program, you get 10% off all other services. Make sure you ask me about that if you’re already an existing client!

What are clients saying?

“I feel so inspired and excited. This is exactly what I needed — and I’m so shocked by what we just did in just one hour. Like, really - what the actual hell?”

Why Coaching and Branding?

The sole reason I switched gears in my career from running a marketing and brand identity agency to Neon Cardigan and human empowerment work was to see more ease and joy and TRUE connection in the professional lives of the people around me. But, I will always see the world through brand-colored glasses. My coaching work is often with people who are building something new - and my branding programs exists to help those people make their ideas physically real.